Privacy policy

PRIVACY POLICY

Last updated: April 15, 2026

This Privacy Policy describes how RIDEREV LIMITED ("we", "us", "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from our store.

1. Company Information (Data Controller)

RIDEREV LIMITED
4th Floor, Silverstream House
45 Fitzroy Street
London, W1T 6EB
United Kingdom

Email: customerservice@redirev.co.uk
Phone: +44 7354 102116

For the purposes of UK data protection laws, we are the data controller of your personal information.

2. Scope of This Policy

This policy applies to all users of our website, store, and services (the “Services”), including customers, visitors, and anyone interacting with us.

Our store is powered by Shopify, which provides the e-commerce platform that enables us to sell our products.

3. Personal Information We Collect

We may collect and process the following categories of personal data:

3.1 Identity & Contact Data

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

3.2 Financial Data

  • Payment card details (processed securely via third-party providers)

  • Transaction data

  • Billing information

3.3 Account Data

  • Login credentials

  • Preferences and settings

3.4 Transaction Data

  • Order history

  • Products viewed, added to cart, or purchased

  • Returns and exchanges

3.5 Technical & Device Data

  • IP address

  • Browser type

  • Device identifiers

  • Cookies and tracking data

3.6 Usage Data

  • Website interactions

  • Pages visited

  • Time spent on site

3.7 Communication Data

  • Customer service messages

  • Emails and inquiries

4. How We Collect Your Data

We collect personal data from:

  • Direct interactions (orders, forms, account creation)

  • Automated technologies (cookies, analytics)

  • Service providers (payment processors, Shopify)

  • Third parties (marketing partners, analytics tools)

5. How We Use Your Personal Information

We process your data for the following purposes:

5.1 Order Processing

  • To process payments

  • Fulfil and deliver orders

  • Manage returns and refunds

5.2 Customer Support

  • Respond to inquiries

  • Provide assistance

5.3 Marketing & Advertising

  • Send promotional emails (with consent)

  • Show personalized ads

5.4 Security & Fraud Prevention

  • Detect and prevent fraud

  • Secure transactions

5.5 Legal Compliance

  • Comply with legal obligations

  • Enforce policies

6. Legal Basis for Processing (UK GDPR)

We rely on the following legal bases:

  • Contract – to fulfill your orders

  • Legal obligation – compliance with law

  • Legitimate interest – improving services, fraud prevention

  • Consent – marketing communications

7. Sharing Your Information

We may share your data with:

7.1 Service Providers

  • Shopify (e-commerce platform)

  • Payment providers (Klarna, Visa, Mastercard, etc.)

  • Shipping providers (Royal Mail, DPD)

  • IT and hosting providers

7.2 Marketing Partners

  • Advertising platforms

  • Analytics providers

7.3 Legal Authorities

  • When required by law

8. Shopify & Third-Party Processing

Our store is hosted on Shopify.

Shopify may process your data to:

  • Provide and improve services

  • Enable secure transactions

  • Support analytics and advertising

More info: https://privacy.shopify.com

9. International Data Transfers

Your data may be transferred outside the UK/EEA.

We ensure protection through:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

10. Data Retention

We retain your data only as long as necessary:

  • To provide services

  • To comply with legal obligations

  • To resolve disputes

11. Your Rights (UK & EEA)

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

To exercise your rights, contact:
customerservice@redirev.co.uk

12. Cookies & Tracking Technologies

We use cookies to:

  • Improve user experience

  • Analyse traffic

  • Provide personalized ads

You can manage cookies via browser settings.

13. Children's Data

We do not knowingly collect data from individuals under 18.

14. Data Security

We implement appropriate technical and organisational measures to protect your data.

However, no system is completely secure.

15. Complaints

If you have concerns, contact us first.

You may also lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk

16. Changes to This Policy

We may update this policy periodically.

17. Contact Us

RIDEREV LIMITED
4th Floor, Silverstream House
45 Fitzroy Street
London, W1T 6EB
United Kingdom

Email: customerservice@redirev.co.uk
Phone: +44 7354 102116
Customer support, including Live Chat, is available Monday to Friday, 9:00 AM – 5:00 PM (GMT).